AQUAMANTRA has gone green and is doing fantastically! The support in the community has been amazing. Just as it was important for us to change the way we produce our product - it seems as important to shoppers to support the planet. The trend towards being green is only a mask to a great league of support, moving us through the past of just consumerism into a future of conscious capitalism. Can you imagine that we now live in a soceity or partial society anyway, that is redefining how we make products, so that they support our planet instead of just consume it? And we don't need to change our ways so far that it will affect our lifestyle, just tweak it to support us and the planet we live on. Recently, I saw an episode of Wife Swap, where a 'fairy' lady swapped places with a dirt bike supporting mom. When they showed the lifestyle of the dirt bike mom, she was disgusted that the fairy family composted, and separated trash. She didn't understand why everything couldn't just go in the trash and take it out like normal people... I guess your POV about what's normal and what is not, and thank goodness for the route we're going... if you don't start separating at least your recyclables from trash, you are not normal. When you actually make the effort to do it, it becomes habbit just like anything else. I used to just put recyclables; paper, plastic and cardboard, which is 90% of our consumables we buy in the market, in a little garbage bag. It was always overflowing, so I went to the store and bought 3 plastic tall trash cans. Labeled one for bottles we recycle for cash back, the second as anything paper, plastic for the city recycling and one for trash. Most of you who recycle know that - more times my recycle trash is bigger than my regular trash, and consciously at trash day I feel great about me doing my part to support not littering the landfills with things that won't breakdown. It's all about awareness, and moving towards the light. Its time now for us to stop acting like we live in our personal caves with no responsibility towards our environment. We are 100% responsible for our environment and the more we own that and work towards solutions the quicker we'll be to creating that heaven on earth, clean, healthy and supportive for itself, not just us. Which is why AQUAMANTRA's goals are to be part of a clean solution. I will say it didn't come without it's questions from the public. Big company's question us, how come such a tiny little company with a small region of distribution can come up with the first 100% biodegradable and 100% recyclable plastic bottle? Why not Nestle? or Coke or Pepsi? That should matter to them too right? It should, it should matter to all of us. And I do believe it will turn into a mandatory at some point that all plastic should be made out of the eco-pure additive. We as a company just wanted it as part of our formula, our mission is to raise consciousness in humanity. Whether that's through our mantras or our green bottles, awareness is the key to it all... when you are aware you have the space to receive so much more. We said we wanted to be the first company to do this, and with the right contacts and intent we were able to make that happen. We had the ability to be flexible and adapt to the needs of the category. Plastic was becoming a toxic word and it didn't earn its fowl reputation because of what it does but because of what we do with it. Funny, we litter, we trash the planet, the landfills; we the people, then the poor bottle manufactures of great products and bottled water itself get trashed because of it. As I put my finger to my head and wait for the three dots to float up with a thought.... huh?! Backwards is right! It was Al Gore and the movement towards shifting the probability of global warming that brought the awareness to light in 2006, another thank goodness. It was through this awareness that we all got captured in the green dream, yeah, why not make products that support instead of thwart! I guess all solutions come out of a frustration, however, if we can be open to the awareness then have the ability to just observe this as an interesting fact, and move towards solutions without so much judgement, blame and anger. What I've learned through it all is to not align with the anger... find solutions that can appease everyone and you'll have a road to travel on. That is why we chose our ENSO bottles, because they can biodegrade and they can be recycled. People can keep recycling as usual, and continue to support the planet. However, in the case that they are uneducated about the pitfalls of littering or they are anti-consciousness and just don't give a damn, WE are not contributing to the pollution and that eases our conscious and those of the people who do care. It really all begins with us. We are the only person that matters, our choices, and the irony is our choices feed us and energetically fuel the planet. Leading the way with love and awareness, is the high road- and until we are all running around on a prestine mother earth, AQUAMANTRA will continue its pursuit of reminding people how awesome they are! So pick up your bottle of I AM LOVED or I AM GRATEFUL in Albertsons stores in CA, or one of each I AM LOVED, I AM GRATEFUL, I AM LUCKY or I AM HEALTHY in any Albertsons in AZ, NM, TX or CO.
Peace and blessings!
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