Along with being a conscious consumer and the creator of conscious water, I am always seeking new ways to make our "plastic" better. The number one complaint we get from people is about the plastic. But why is it our fault that the average consumer can't recycle their own plastic? For one, there's no recepticles that easy to find and number two the average consumer is not as conscious as we'd like to believe. I heard about PRIMO launching its new natural Bottle made of PLA, plants they say. So I called the manufacturer and spoke with a representative of the PLA Preforms. I asked him how we could use the preforms for our products and here's what I was told: 1. Your company isn't big enough to use the Natural Product, which is by the way Corn. This is no different than BIOTA water. 2. Unless we purchase 2 Million preforms a month, we are in no way allowed to use this natural resource. Why? Because a regular recycler cannot recycle these PRIMO bottles. They have to have set up special recycling programs specifically for these bottles, because they are compostable. So now, the inspiration to use non-plastic bottles creates more upheaval on our planet, as if the poor corn isn't ruining our environment with the excess of ethenol, its now not recyclable either. Which is great for the unconscious consumer right? 3. How can we solve this problem? RECYCLE? Why is it the government isn't getting involved in providing more recycling cannisters? More systems? Do you know how much we can do if we recycle? So don't be hate'n the plastic people, be part of the solution and not the problem. Create your own recycling programs, its a great way to fundraise and create a more sustainable planet. Until then, we will continue to search for the best possible solution for your water, AQUAMANTRA, inside and out! Peace!
Monday, May 19, 2008
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